From your unique value proposition to product line extensions, focusing on a niche market makes it easier for the right customers to say, “This is for me.” The same holds true when you’re an online business owner.Ĭarving out a niche market and positioning yourself as the go-to brand for a specific audience not only establishes your credibility over competing generalists but also results in a more focused business. Ever hear the expression, “ jack of all trades, master of none”? It essentially means that a generalist can do everything decently, while a specialist does one thing extremely well.
